It can be easy to simply post something because we think it’s what our audiences want. At times we feel that we should post something because we feel we have to. It doesn’t have to be that way. Instead, you can tailor your content to match your audience. How? Well that’s what this blog is all about.

Understand your audience

You are probably tired of hearing this but you have to know who your audience are, what problems they have, what goals they want to achieve and what do they need to know. By understanding your audience and how you can be relevant to them you will have a better solution as to how you can create content that supports them in a way thats right for them.

You don’t have to be big and bold to reach your audience. I know that sounds weird but think about it, for some people the big and boldness may feel intimidating and overbearing, also if everyone is big and bold then theirs no differentiation between businesses. So instead put yourself in your auidneces shoes and use that knowledge to Instead you have to be knowledgable and use it to guide your business into their world in a way that feels right for both parties.

Look to your competitors

Over the past few years I have been taking a new approach to how I see competitors and I fully believe that others should do to. What do I mean by that?

Well, we have always been taught that we should see others that do the same as we do as competiton, that they are the enemy that we need to beat to get ahead in life. What if I told you to view them as inspiration instead? To use them as a basis of building up a knowledge bank on what your audience is resonating with.

When anlaysing your ‘competitors’ look at what they do and don’t do. Also look at how they post, do they post daily, what content do they use, how do they speak to their followers?

From this anlysis think about what you have learned. It may be the case that they are doing things you never thought about doing, or the opposite they are all doing the same thing and you have noticed a gap where you can provide better support for your audience. Maybe you have thought about creating content based on a topic to realise that audiences aren’t engaging with it.

I want to stress here that what ever you do DON’T simply copy what your competitors are doing word for word, post type by post type, hashtag by hastag. Instead think of how you can do it differently.


The world of social media has made us believe that we have to be experts in a post type and style before we can post anything. That we have to be masters of the craft. Well I am here to tell you that is wrong. If you want to post something and you have the capacity to do so do it. It does not have to be prefect.

When thinking about what capacity you have to produce and tailor content consider what skills you have or don’t have, what equipment you use, what can you post consistently without taking up all your time and lastly what are you comfortable posting. The last one is the most imprtant one, if you don’t feel confident posting something more often or not it will show to your audience. If you don’t want to create reels and go live every week. Don’t. Do what feels right for you. You may find that by working to your capacity you can create stronger more engaging content because you are serving your audience more than any algorithms or social expectations.


Lastly there is trust. You have to trust that you will grow and do what you need to do. With the right degree of trust you will start to feel comfortable with the process enabling you to build your capacity, remain inspired by but disguishable to your competitors and ultimately strengthen your understanding of your audience.

The ability to tailor content to your audiences is evergreen. You will always need to adapt and change it to align with your audience but by doing these steps at each iteration of your business throughout its growth you will see their impact and value.

If you want to chat about how you can utilise any of these steps and how to start thinking about what content to produce get in touch.

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