Creating content can be overwhelming especially when your new to the game or have no idea where to start. If this is you know you are not alone. Everyone who has ever had to create content has been where you are now. With that in mind and as a content creator and co-ordinator I thought I’d share some of my top tips.
- Have a content creation platform
- Focus on quality over quantity
- Know what content types go on what platform
- Post what you want to post
1. Have a content creation platform.
Almost all the content you see on social media is created using some sort of content platform, some are even held inside the platform itself (TikTok posts, Instagram reels). So having a place to create and store all your content is not just a necesseity but a valuable way to save time while producing high quality results.
Examples of content creation platforms include:
- Adobe Creative Suite (Photoshop/Illustrator etc)
2. Focus on quality over quantity
To often the overwhelm when creating content comes from feeling like you have to post every day, sometimes multiple times, to grow and success on social media. This is not the case. Instead focus on making quality content consistently. If thats only 1 post a week then so be it. The better the content and relating caption is the more likely you are to see results than posting all the time.
Its important here to know that when I say quality, you don’t have to have the best/newest equipment out there. Rather that the content you put out there has to be relatable to the audience, easy to understand and able to be viewed on any device and size.
Take an Instagram post that features a quote as an example, a quality post in this instance would be one that could be viewed both on the main feed and your profile grid. If you can’t read it no one is going to engage with it.
This is also where branding is a key detail. One of the more common problems I see when analysing social media accounts is the mixed messaging with branding. Content that looks like it is coming from the same source is not only pleasent to the eye but lets your audiences know that they are engaging with the same business. You can learn more about branding here.
3. Know what content types can go on what platform
Knowing what content goes where will help you to create content suitable for multi platform use. Afterall there is no point in creating content if it is not suitable for your chosen platform. Part of this tip also understanding content sizes, file size limits and how content is displayed on different devices. A short non-inclusive list of content types for commonly used platforms is below.
As mentioned this list is not the be-all-end-all list, it is up to you to do your research into platforms and their post/content types.
4. Post content you want to post
They say leave the most important to last, which is what I have done. I understand the pressures and the desire to do every single content type avaliable on platfroms so I am here to tell you one thing, YOU DON’T HAVE TO DO EVERYTHING.
Instead do what you feel most comfortable doing then as you grow confident expand and try something new no matter how small. If you like it add it into your content mix, if not drop it and find something new. How you run, operate and manage your business and its social channels are ultimately up to you. So don’t let other people make you feel down about the content you post.
Creating content can be overwhelming but it doesn’t have to be. If you have your own tips to share let me know or get in touch.