Launch Campaign Strategy

Organisation: Keedo

Started: May 2018

Finished: September 2018

Description: Completed as part of my masters degree, this project was to create a digital marketing strategy for a start-up app in Aberdeen.

As part of this process an indepth company analysis report, reccomendations report were created alongside a SEO and Social Media marketing campaign.

This process also required me to fully get behind the Keedo brand and understand it in its entirety. Which included taking an active role in market research in the form of a questionnaire and individual interviews. By understanding the market I was in a better position to analyse Keedo as it stood and how the campaign would help their target audience in the future.

Sadly this campaign has yet to be implemented due to the Keedo team exploring other business opportunities.